6 Best Review Collection Tools for Your E-commerce Game in 2024

7 min read

Online reviews have become the backbone of e-commerce businesses in 2024, with nine out of ten customers consulting them before making a purchase decision. These impartial opinions from previous shoppers not only help in decision-making but also enhance the credibility of businesses. In response to this trend, leveraging tools to efficiently collect and strategically use reviews can drive sales and build trust. This article will explore 6 essential tools for e-commerce sites to elevate review collection in 2024.

TOP 6 Tools for Review Collection in 2024

TOP 1: Octoparse VOC

The Octoparse VOC is a SaaS-based review analysis tool that leverages the power of AI to provide businesses with actionable consumer insights from online reviews and videos. Through its advanced NLP capabilities, the VOC can analyze large volumes of unstructured review data and generate detailed reports that uncover sentiment, drivers of sentiment, customer pain points, and more. This automates what would otherwise be a time-intensive manual process. The VOC also comes with a Chrome extension that allows real-time analysis of reviews directly on product pages, providing instant insights wherever research is being done.

In addition to individual product analysis, the VOC enables direct comparisons of competitive offerings through an intuitive side-by-side chart view. This allows businesses to pinpoint where they are excelling or falling short against competitors. The tool also surfaces the most commonly asked questions from customer Q&As to better understand purchasing factors. Through its centralized data collection and organization features, the VOC ensures businesses have up-to-date review information from multiple sources in one dashboard.

octoparse voc

Octoparse VOC provides an easy and affordable way for businesses of all sizes to gain valuable consumer perspectives that drive strategic decisions through automated and actionable artificial intelligence. The insights it generates help companies navigate customer feedback and refine their products, services, and marketing.

TOP 2: Trustpilot

Trustpilot stands out as a comprehensive platform catering to various aspects of customer feedback, including service reviews, product reviews, and location reviews. This versatility is enhanced by its automated review collection capabilities, which include sending review invitations to ensure businesses capture feedback efficiently at pivotal moments.

Key Features

  1. Automated Review Invitations and Collection: Trustpilot automates the sending of review invitations, helping businesses collect reviews seamlessly.
  2. Response to Reviews: The platform allows businesses to engage directly with reviewers by responding to their feedback, fostering a transparent customer relationship.
  3. Review Management Tools: These include capabilities to flag and report reviews, ensuring the integrity of feedback received. Additionally, TrustPilot’s Platform Safeguards help maintain a trustworthy review environment.
  4. SEO and Marketing Benefits: Features like Review SEO help broaden a business’s organic reach, while TrustPilot widgets and social media tools enhance review visibility across marketing channels.
  5. Analytics and Insights: Trustpilot provides a dashboard and analytics tools for deep insights into customer feedback, which can guide business improvements. Review Tagging further helps categorize feedback for better analysis.

TrustPilot’s status as a Google Review Partner enables the display of Google Seller Ratings and also contributes to enhancing Google Ads’ click-through rates by up to 10%. This integration ensures that verified reviews improve a business’s visibility and credibility online.

The platform has taken significant steps to enhance the integrity of its review collection methods. Changes implemented on August 25, 2020, emphasize the use of automated triggers for feedback requests, minimizing the risk of selective review solicitation and boosting public trust.

By utilizing Trustpilot, businesses can enhance their review management practices and leverage these reviews to boost their online presence and customer trust effectively.

TOP 3: Yotpo (Now is Talkable)

Yotpo is recognized as a leading e-commerce retention marketing platform. This platform offers an array of tools designed to streamline the review collection process, making it easier for e-commerce businesses to gather valuable customer feedback.

Key Features and Tools

  1. SMS and Email Review Requests: Yotpo’s SMS Review Requests significantly increase conversion rates by 66%, allowing businesses to collect product and site reviews effectively.
  2. Shareable Review Request Links: These links can be shared via various channels such as email, text, social media, and QR codes, broadening the reach for collecting customer reviews.
  3. Smart Prompts and Custom Questions: Smart Prompts enhance review quality by suggesting high-converting topics, while Custom Questions gather specific customer insights, tailored to business needs like skin type for beauty brands or shoe size for footwear companies.
  4. Photo and Video Reviews: Encouraging customers to submit visual content alongside written reviews can significantly boost engagement and authenticity of feedback.
  5. Review Request Personalization: Utilizing a no-code email editor, businesses can customize review request emails, enhancing the customer experience and response rate.
  6. Automated Review Requests: Delivery-based review request flows ensure that feedback requests are timed according to the actual product delivery dates, enhancing the relevance and timing of feedback collection.

Yotpo’s integration as a Google Review Partner not only aids in meeting Google Seller Rating quotas but also enhances Google Ads performance, leading to increased brand visibility and awareness. Offering a free plan suitable for new businesses (up to 50 monthly orders), Yotpo also provides more comprehensive solutions through its Starter and Pro plans, priced at $15/month and $119/month respectively. The platform enjoys a high user satisfaction rate, evidenced by an overall rating of 4.8 from 6,857 reviews.

By leveraging these advanced tools and features, brands using Yotpo have reported significant improvements in repeat purchase rates, customer engagement, and overall sales, highlighting its effectiveness in the e-commerce sector.

TOP 4: Stamped.io

Stamped.io is renowned for its comprehensive suite of features designed to enhance e-commerce review management and customer loyalty programs. This platform enables customers to leave high-quality product reviews, visual user-generated content, and overall brand feedback, which are crucial for consumer decision-making and enhancing brand credibility.

Key Features

  1. Review and Rating System: Allows for detailed customer reviews and ratings, enhancing product credibility.
  2. Visual User-Generated Content: Supports the submission of photo and video reviews, boosting engagement and trust.
  3. Net Promoter Score (NPS): Measures customer loyalty and satisfaction, providing valuable insights for business improvement.
  4. Smart Data Capabilities: Includes sentiment analysis and topic insights, helping businesses understand customer opinions in depth.

Stamped.io integrates seamlessly with major e-commerce platforms and various marketing solutions, making it a versatile tool for businesses leveraging technological advancements for review management. Additionally, the platform offers a rich resource hub including a tech integrations directory, a learning center, and the option to consult with a Stamped expert, providing businesses with the tools they need to succeed.

The platform’s review management capabilities are robust, featuring moderation tools, auto-publishing options, a profanity filter, and advanced sentiment analysis to ensure high-quality, authentic customer feedback.

Stamped.io’s tiered pricing includes a free ‘Lite’ plan accommodating up to 50 orders per month, making it accessible for businesses of all sizes. This flexibility, combined with its powerful features, makes Stamped.io a preferred choice among 136 brands for collecting and managing customer reviews.

TOP 5: Junip

Junip, founded in 2019 by Stuart Arsenault and Robin, with early backing from investor Ben Jabbawy, is a dynamic review collection tool tailored for the Direct-to-Consumer (DTC) brand. Primarily integrating with Shopify and Shopify Plus, Junip supports over 3,500 brands worldwide, enhancing their ability to gather and display impactful customer reviews.

Key Features

  1. Photo and Video Reviews: Enables customers to submit visual feedback which enhances the authenticity of reviews.
  2. Customizable Forms: Offers tailored questionnaires to collect specific customer insights.
  3. Review Interaction Tools: Include reply, feature, and flag options for better engagement with reviewers.
  4. Media Galleries and Syndication: Facilitates the sharing of reviews across different storefronts and displays them attractively on the website.
  5. API Access and Advanced Customizations: Provides robust backend support for technical customizations and integrations.

Junip not only facilitates the collection of reviews but also strategically utilizes them to boost product credibility and brand growth. It is recognized as a Google Shopping aggregator, which allows it to send reviews directly to Google Product Listings and Ads, enhancing product visibility and trust. Positive testimonials and high user engagement rates further underscore its effectiveness, with brands reporting significant growth metrics after integrating Junip into their review management strategy. Prominent clients like Jones Road, Hexclad, and Olipop illustrate Junip’s appeal to diverse market segments.

TOP 6: eDesk Feedback

eDesk Feedback, as a dedicated tool within the eDesk suite, offers robust capabilities for review generation and management. It can be set up swiftly and integrates seamlessly with existing eDesk plans or as a standalone subscription.

Automated Review Management

  1. Automated Review Requests: Streamlines the process of collecting feedback by automatically sending review requests to customers.
  2. Negative Review Handling: Automatically generates support tickets to address and resolve negative feedback, enhancing customer satisfaction.
  3. Targeting Rules: Allows businesses to set rules to target satisfied customers for reviews, ensuring higher quality feedback.

eDesk Feedback supports a wide array of platforms including Amazon, eBay, Walmart, and various e-commerce systems like Shopify and Magento, ensuring broad compatibility and adherence to platform-specific feedback guidelines. It integrates all sales and messaging channels into a single inbox, simplifying communication and improving response times. Also, it can enhance productivity streamline processes through AI-driven automation, and provide unified analytics to measure and advance business performance.

This comprehensive set of tools and features makes eDesk Feedback a powerful option for e-commerce businesses aiming to enhance their online reputation and customer engagement through effective review management.


Through examining a variety of essential review collection tools that are poised to redefine the e-commerce landscape in 2024, it becomes evident how critical customer feedback has become in driving business success and customer satisfaction. The comprehensive insights provided by platforms mentioned in this post illustrate not only the diverse capabilities of these tools in fostering genuine customer engagement but also their significance in enhancing SEO, marketing strategies, and the overall credibility of e-commerce sites. Try Octoparse VOC today, and find the diamond that is hidden among customer reviews.

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